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Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business.

But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision.

While talking about how good your products and services are is of course useful and necessary, what your customers say about your company can also be used as a marketing tool. This is called Reputation Marketing. What makes this strategy different from other types is that it puts the “voice of the customer” as the central focus.

What your customers say about your business is not something you can control, buy, or make them do, but you can use the positive reviews they do leave to shape the narrative of your business’ reputation.

It’s amazing how many business owners are keen on running all sorts of online marketing campaigns, yet they don’t take the time to have their customers write a comprehensive review about their products.

Can you imagine how many of your “would-be customers” end up buying from your competitors, all because they couldn’t find any reviews about your product or service?

It’s essential for potential customers to know that others have used your business and had a good experience doing so, giving your business a reputation of trustworthiness.

Reputation marketing today is a must.

How do you get these positive reviews for your business and strengthen your reputation? There are many ways and we’d be glad to help.

Reach out to us at info@redbackwebs.com.au.
Steve Parr
Redback Web Solutions

It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too.

But what about YouTube? With over 30 million daily viewers, YouTube can help you grow your business and expand your customer base.

Businesses of all sizes are turning to video marketing as a crucial strategy for customer engagement. And since 6 out of 10 people prefer online video platforms to live TV, it’s no surprise that YouTube reaches more 18-34 and 18-49 year-olds than any cable network!

And YouTube users are watching on the go: More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts 40 minutes! Are you getting visibility like that? With a YouTube channel for your business, you can!

Unsure how to use YouTube to your advantage? Here are some ideas to get you started:

1. How-to Videos or Tutorials
2. Customer Testimonials
3. Product-in-Action Videos (Demo Videos)
4. Product Spotlights or Special Offers
5. Product Comparisons
6. Behind-the-Scenes Videos
7. Contests

New to video marketing? Want to make sure you’re getting the most from YouTube?

We can help!

Contact us at info@redbackwebs.com.au to learn more about utilizing YouTube.

Are you looking to improve traffic flow to your website? Search engine optimization is the golden key to bring more eyes to your page, and we want to help you get there.

Google’s search algorithms are responsible for displaying the most relevant search results at any given moment. These algorithms are based on keywords, search intent, location, and a hundred other ranking factors. Because some are able to “game” the system, Google has to update its algorithm to ensure the results searchers are getting are the results they need. And it’s updated frequently! Five times in 2015, eleven times in 2016, and four times so far this year. That’s 20 times in just 2.5 years!

At the end of the day, Google algorithm updates are good for everybody. The potential customer searching for information is able to reach relevant businesses quickly and make informed decisions. Businesses are able to display their wares or services in such a way to connect with those potential customers.

When your website is fully search engine optimized, it remains at the top of any relevant searches no matter how many future updates Google instates. Be sure you’re getting the best by entrusting your website to us at Redback Web Solutions!

You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic?

On average it takes between 6-9 months for SEO to begin to become effective. But you don’t have to just sit around and wait during that time, you can use Google Adwords!

1.Google Adwords

Skip the wait, Google Adwords will allow you to see a rise in the traffic on your site within one or two days! You will need to create a strong copy, a target audience, the correct bid, and proper optimization. Then you will be able to watch your targeted customers build up the traffic on your site.

Having a Facebook page is a great step for your business, but it can also take a year or even longer to build a strong presence on the social media site. Even after you build a following it can still be hard to reach new customers, unless you are using Facebook Ads!

2. Facebook Ads

Facebook ads not only allow you to become more visible, they allow you to be seen by your target audience. You get to choose your audience by location, age, gender, and interest. With these highly specific targeting tools, you no longer waste your advertising spending on people outside of your target audience. You can even send viewers straight to your website from the ad.

For more information on getting new traffic today visit us at https://www.redbackwebs.com.au

You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility offline.

Here’s some things you can do to make sure the first thing customers see when they look up your business is a business worth visiting:

Make sure your business is listed – Whether it be on niche review sites like Angie’s List, CitySearch, or MerchantCircle, make sure your business is listed on easily accessible and popular review sites to make sure that your satisfied customers have a place to leave great reviews. Don’t miss out on a 5-star review just because your business wasn’t listed!

Ask for positive reviews – If you know you have satisfied customers on your hands point them to ways they can express that satisfaction. So earn those stars and raving reviews. Collect them and make sure that they’re published!

Google your business regularly – Do a regular google search of your business to get a sense of what customers see when they look you up. Do positive reviews show up first? Or does that one bad review from years ago dominate the results? Make sure to regularly keep up with your online reputation so you can quickly and effectively address any reviews that could potentially hurt your business.

Want to learn more about how to maintain your positive online reputation? Contact us.

Your website is a vital piece of your business, and we want you to have the most traffic possible going through it every day. That is why we put together these “Must-Haves” that you need to be checking on a regular basis in order to ensure you are gaining the most customers possible.

While working through this list we suggest pulling your website up next to this window so that you can properly analyze your site.

First, we will take a look at whether or not the website is correctly designed

Your website…

Must be user-friendly
Must set a clear path for customers to make a purchase
Must have trust signals
Name of the Business Owner
Address, Phone
Must have security
Use HTTPS or Secure Sockets Layer
Must have customer support contact information

Now let’s take a look at the answers that the customer is looking for when they get to your website. No matter what point the customer is in the buying process, they are going to have questions and concerns.

You need to have the answers to these questions readily available to them or they will quickly move on to another site that does.

Why should they buy from you?
What benefits your product/service will give to them?
What Features does it offer?
What are the technical details and specifications?
Where are the guides and tutorials?
Do you have any testimonials from real customers?

These are all things that you need to have on your website to ensure the steady flow of customers coming through your site. Even addressing one or two issues that you noticed while reviewing this list can have a major impact on the number of customers you see moving through your website.

If you need help redesigning your site, or creating a new one contact us at info@redbackwebs.com.au

Have you ever searched for anything on Google? Of course, you have!

Think about how often you click on one of the first few links that are shown, see what you were looking for, and then move onto something else. Now think about how often you keep going all the way to the sixth or seventh page of search results (if you ever did) and then decide to make a purchase there.

You do NOT want your website to be on one of those high numbered pages when your potential customers are searching Google for the services that you offer!

You have spent many hours making sure that your website looks perfect, the conversion process is streamlined, and all of the information that your customers could ever want is right there waiting for them. So how do you get your awesome website onto that first page of results so that searchers will actually see it?

Become Google-Friendly!

Every website that exists is crawled by Google so that they can check out the content, the structure, and the intent. They take that information and index it so that when someone conducts a search they can offer the most relevant site. SEO ensures that your website is ready for Google to do it’s crawl so that your site will be visible when potential customers are searching. Finally letting the world see your great website and your great business.

For more information, or help setting up your SEO, contact Steve Parr at info@redbackwebs.com.au

Tired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, Steve Parr, show you how to use SEO to gain more customers.

SEO stands for Search Engine Optimization and is a powerful resource for expanding your business. SEO allows your business to become visible to those who need your products and services.

Did you know that about 89% of consumers use search engines for making product decisions. So if you’re tired of finding customers, SEO will help you get found by customers.

How? When someone types in a search query on Google, Google matches that with millions of web pages in its database and shows the most relevant pages based on the user’s search text, context, intent, location, and hundreds of other signals.

SEO is a way of reaching more customers behind the comfort of a computer or mobile device. Tap into this power by allowing us to help you optimize your website.

SEO can be utilized to target your ideal customer and increase your brand’s visibility on search engines because the more visible you are the more extensive your brand’s reach becomes. Let Google help your potential customers find you.

Stop wasting money and start saving today by utilizing SEO in your business!

Give us a call today and start saving!
1300768100 https://www.redbackwebs.com.au

Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a recent study that show just that:

– 28% are on 1 site
– 24% are on 2 sites
– 16% are on 3 sites
– 8% are on 4 sites
– 4% are on 5 sites

Now that you know that your potential new customer is constantly using multiple social media channels, what does that mean for you?

It means that you also need to be visible to them on multiple social media websites! But how are you supposed to know which channel is right for you?

Here is a breakdown of who is using each of the top social media channels according to Pew Internet Research:

Facebook:
– 82% of online adults between 18-29
– 72% of all adult internet users
– 62% of the whole adult population
– Especially popular with women

LinkedIn:
– 25% of adult internet users
– 46% of online adults who are college graduates use LinkedIn
– Popular with those with high household incomes

Twitter:
– 23% of all internet users
– 30% of online adults under 50
– Most common in urban areas

These statistics show that you could have access to many new customers by simply expanding your social media presence to other networks. We strongly urge you to add your business to more social media sites so that you can begin reaching more of your target audience today!

5 Tactics to be More Engaging on Social Media and Gain More Customers

We want to share with you some of our tactics to making sure that your followers stay engaged with your business and ultimately become your customers.

1. Initiate Conversation with your Social Media Followers
If you are at a social event and you want someone to talk to you, how do you do it? You have to talk to them first! Show them that you care about what they have to say by making the first move.

2.Ask For Feedback
Let your followers know that you value their opinion and that you want your products and services to be at their best.

3. Do Surveys and Polls
People love sharing their thoughts and opinions on the internet. The surveys can be things directly related to your business, or just fun questions to get the conversations rolling.

4. Organise Giveaways, Contests, and Promotions
This will get people excited about visiting your page! You can even gain more followers and recognition by having the contest entry include sharing the post or tagging a friend. Even for those who do not win, the excitement for the contest will now be associated with your business.

5. Live Q & A Sessions
Live sessions show your followers that you actually want to hear from them. It also gives you the opportunity to tell your audience the things that they actually want to know about your business instead of just guessing what questions they may be having.

The right digital marketing consultant will be able to incorporate all of these into your marketing plan so that you can see your followers begin to engage with your business.

If you have any questions or want more information on social media marketing visit https://www.redbackwebs.com.au or reach out to us on 1300 768 100.