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Having social media accounts for your business is critical in this digital age. But are you getting the most out of them? Social media marketing works best when people are engaging with your business. Here are our top 10 no-sweat tips to get more engagement for your business on social media.

1. Use attention-grabbing headlines. Why did you decide to read this article? It probably had something to do with the headline. Headlines that start with an exclamation, or “How to…” or “# Ways to…” or that ask a question that your customers might ask themselves tend to get the clicks you’re looking for.

2. Use images, animated gifs, and memes. Posts with visuals perform better, period. Memes and gifs can also bring humor into the mix and increase the chance that your audience will share your content.

3. Create and share videos. Over 100 million hours of videos are watched on social media every day. Get your piece of the pie!

4. Don’t only post your own content. Curate and share content made by others that you think your followers will enjoy. That way, with less work, you get more content and your audience gets added value.

5. Post more often. Making frequent posts boosts your organic growth.

6. Share an excellent piece of content more than once. That’s right: it’s okay to post the same material multiple times if you vary the accompanying message, and it can get you up to 31.5 times the number of click-throughs as posting once.

7. Use hashtags. They can double your #engagement rate!

8. Tag people and businesses you quote or reference. When you tag someone, like a guest blogger, they usually respond or repost, getting you more exposure.

9. Optimize your posting times. Schedule your social media messages to post at peak times to increase your reach.

10. Recycle your evergreen content. Some content doesn’t have an expiration date. If it’s timeless, share it again later!

We know that as a business owner, you’re busy. If you don’t have time to beef up your social media marketing, we can help! Contact us today for more information.

Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? And, where should you start?

One strategy is to start with the heavy hitters. Google AdWords is the top dog in search advertising with 79.79% of the global desktop search engine market share, according to Net Market Share.

Another powerful option is social media advertising. Based on recent lead generation and conversion studies on social media advertising, Facebook is best if your business is B2C: business to end-consumers. As a bonus, there are over 2 billion monthly active Facebook users worldwide, so the odds of finding new customers through targeted ad campaigns are very good.

For the business to business type (B2B), LinkedIn is your best bet. As you may already know as a LinkedIn user, this platform has 500 million users across 200 countries, according to Fortune.

If you’ve already explored these options, don’t worry! There are many more to choose from, each with their own strengths. In addition to Facebook and LinkedIn, social media marketing options (which get your business in front of their impressive user bases) include Twitter, YouTube, Instagram, Pinterest, and Snapchat.

Search advertising platforms get your business priority placements whenever someone makes a search. While Google AdWords is the leader in search advertising, Bing Ads is also a strong option. The widely used pricing model in search advertising is CPC (cost-per-click), where you only pay when your ad gets clicked.

The third main type of platform is display advertising. Google’s DoubleClick Media and Yahoo’s BrightRoll are two of many that fall into this category which provides ad placements across their networks of publishers.

There are many options and variables to consider. Feeling overwhelmed? We can help! Contact us today.

SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing to validate your potential customer’s decision to buy from you!

Here at Redback Web Solutions we want to help you ensure that you are delivering the best version of your business to the customer!

Contact us today to get started with reputation marketing!

Steve Parr
info@redbackwebs.com.au, 1300768100, https://www.redbackwebs.com.au

Here at Redback Web Solutions, we want to make sure your business looks irresistible online. Our experts have compiled a list of 4 warning signs that your website might need a total redesign.

1. Your site takes more than 3 seconds to load

If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to show up. According to a survey from Akamai, 49-percent of consumers expect a site to load in two seconds or less. Testing the speed of your website is easy. Open your website on multiple devices such as phones, tablets, and desktop computers to check the speed.

2. Some of the features or content do not display properly

Check your website regularly to make sure logos, photos, and outside links are working properly.

3. Your site is difficult to view and navigate on mobile

Check to make sure your website is usable on a wide range of mobile devices. The last thing you want is to lose a potential customer because your website is not responsive.

4. You’re Not Seeing Any Business Results.

Is your website bringing in leads and sales? If not, then it is definitely time to consider a redesign.

If one or more of these 4 warning signs apply to your website, give us a call today and let our experts help you create the best version of your website.

1300768100
info@redbackwebs.com.au

You might not know that there are many places out there where people can leave reviews telling their experience with your business.

Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away.

In a recent online poll, it was found that 84% trusted online reviews as much as they would a recommendation from a friend or family member. That’s up 4% from last year showing that more people are looking at online reviews and that you need to have reputation management in place taking care of these reviews and making sure you are getting authentic reviews.

Most businesses are starting to see the importance of managing their online reviews, and even getting customers to leave them reviews. With that being said, it is very important not to have fake reviews for your company, intended or not. And it’s always a good idea to know all the popular review sites out there so you can manage any reviews that are being left.

You should never let a bad review go unchecked. This can show people that you don’t care, and are likely guilty as charged. And some businesses have been completely destroyed by bad reviews.

Don’t let this happen to your business. Contact us now and let us help you with a solid review management strategy that will help you build trust with potential customers.

info@redbackwebs.com.au
Steve Parr

Are you putting social media to work for your benefit? Follow these 10 strategies to reach social media success!

1. Choose the Right Platforms

Every business is different. Make sure you consider both your customers and your business. Find out what social media sites your audience uses most, and think about which sites are the best fit for your products, too.

2. Create Unique Content for Each Platform

Your customers use different social media sites for various reasons and purposes. Make sure you’re crafting content that reflects the strengths of each platform.

3. Create a Social Media Calendar

Get organized by creating social media calendars to help you post consistently and effectively.

4. Optimize Post Times & Frequency

For that calendar, make sure you incorporate the best times to post on each site and the optimal frequency of posts.

5. Encourage Engagement

Make sure your social media is social! Interactive posts will encourage your customers to engage with you.

6. Target Your Social Media Outreach Expertly

Go for quality over quantity with your outreach: utilize your business advocates, peers, and “big fish” influencers to your advantage.

7. Avoid Over-Promote Your Brand

Don’t give in to the temptation to directly promote yourself every time. Some experts recommend the 1-in-7 rule: for every 1 openly promotional post, make 6 content posts.

8. Share Video

Visual content, especially video, is a proven attention-grabber.

9. Build a Community Around Your Brand

Another common pitfall is trying to get the most followers possible. Instead, we recommend you focus on cultivating a loyal, engaged customer base.

10. Provide Value to Your Followers

To keep them engaged, give your customers something useful, whether you entertain or inform them. This will help you gain followers and spread your content to a wider consumer base.

For more information or assistance with social media marketing for your business, contact us today at info@redbackwebs.com.au or 1300768100!

The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a solidified and well-crafted website to make your case to potential customers.

Yes, your website is your virtual storefront. Open 24/7.

Not sure where to start? We can help.

Your website needs to sell you and these six things are proven to do that in the most efficient way.

1. The way that your product or service navigation is organized must be primarily based on your potential customer’s needs, and not based on, say, alphabetization.

2. With featured products or services, you can quickly direct your customer to what they are most likely to need. If the weather is heating up, make sure you don’t feature coats. Make educated guesses to showcase what’s hot for each season.

3. A product or service catalog makes sure your customers know exactly what you offer. It allows them to search through and identify what aspects of your product or service that fit your needs.

4. For each product listing, make sure you identify the benefits, features and product specifications. By ensuring you answer all the customer’s questions, you help them arrive at the “yes!” more quickly.

5. FAQs are found on almost every website. Whether they’re questions about shipping times or your return policy, you want to make sure anything a customer may wonder about is clearly spelled out.

6. Testimonials take advantage of the fact that customers trust their peers more than almost anything else when it comes to buying a good or service. If you have happy customers, make sure you utilize that to sell yourself or your products to new clientele.

Feeling overwhelmed? We’re here to help!

Send us an email at info@redbackwebs.com.au to learn more about what we can do for you!

Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success.

Is your business using Facebook Ads yet? Are you apprehensive to get into Facebook Ads?

Never fear! At Redback Web Solutions, we can help you get a well-deserved Facebook boost by:

1. Capitalizing on Facebook’s huge captive audience: Facebook has over 1.7 billion active users, and features that help you target your ads so that they’re seen by your potential customers.

2. Transforming Facebook visitors into customers: turn your cash into traffic to your landing pages and conversion funnels. Facebook even lets you re-market towards users who have engaged with you before.

3. Utilizing Facebook’s powerful Call-to-Action feature: Unlike others, Facebook Ads lets small businesses choose from a variety of call-to-action options, which lets you focus on exactly what you want your audience to do.

4. Developing demand generation advertisements: The average Facebook users spends 40+ minutes a day there to explore, connect, and discover. Help them discover just how much they need what you have to offer!

5. Testing your content before you spend money to maximize engagement: Another reason to advertise on Facebook is that it lets you get the most bang for your buck. How? You can test how engaging your content is by posting it on your page for free and analyzing your Insights. Then you can put your money on the most successful posts!

6. Creating video ads: Facebook videos have high rates of engagement and can help create buzz around your business.

Ready to begin your next Facebook Ad campaign?
Contact us at info@redbackwebs.com.au or 1300768100 to get started!

If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy.

User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day.

If you have ever used your phone to browse websites online, you may have noticed that some websites are nearly impossible to read or navigate. The reason for this is because most websites are built from a perspective that someone on a computer will visit the site. The way users access a website has already changed drastically.

But design evolution isn’t only about having your website viewable on a mobile device. User optimization encompasses a lot of different factors. Some changes that have happened over the past couple of years include websites having fewer menu options, getting rid of the menu grid or ‘hamburger’ as it’s come to be known, getting rid of bad stock images, and moving the website to a more minimalistic design.

The majority of these changes came from designers and developers constantly redesigning and changing UX (user experience) elements to see how those new designs and changes worked. Big companies such as IKEA have moved to a more minimal design with fewer menu options making it easier for their visitors to quickly find what they need. But this optimization shouldn’t end there.

The future will likely bring more design trends making it easier for visitors to get what they are looking for quickly. After all, a good user experience drives conversions.

Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using?

Contact us now for an evaluation, and get your website fully optimized.

info@redbackwebs.com.au
Steve Parr

There has been a lot of testing and research done over the past couple of years, and it’s no surprise that more people are using mobile devices to find products or services. The one thing that may or may not come as a surprise is that many businesses haven’t adapted to these changes, or even tested their website. Prioritizing user experience should be the first thing you or your website designer should do.

Any website needs to have design elements that make the website easily seen, and also make it easy to navigate should be on the top of this list. Many websites are starting to get rid of images because they take too long for mobile devices to load, if too many are used. However, if you do use images, they should be scaled down, and the images should use text, such as a card menu seen on Microsoft homepage. This one easy design element shows people what they are looking for quickly, and describes it easily.

And if you’re doing to use video or animation, then fast-loading cinemagraphs are the way to go for mobile devices. These small half-photo, half-animated clips, are quite popular, and load quickly. Make sure that your copy is relevant to the visitor quickly depending on their query, and what got them to your website in the first place. Give a quick big picture of what your site is all about, and what you offer the minute the customer gets there. Realize they may be on a mobile device, and test it, or have your website designer continually test and improve the experience.

Make your site easy to navigate, create different designs for the different sections, but use a consistent theme. Use eye-catching transitions from section to section to keep the user interested. And make sure the font for your copy can be easily seen. Visitors still do the quick scan, so if they quickly scan, make sure you grab their attention quickly. Use custom visual and iconography, or images and symbols, that tells your brand story and shows some personality of who and what your business is about.

All of these design trends are based on statistics. And with the statistics comes the realization that effective website design that makes life easier for users when they visit your site, should be the main goal of you and your website designer. Your competitors are optimizing their websites, if you don’t optimize your site, then you will be left behind.

If you would like to learn more about optimizing and using the latest design trends to improve customer experience, then email us today at info@redbackwebs.com.au, and we will be happy to help you deliver a great user experience.

Steve Parr