![Why is Social Media Optimisation Essential to Your Success? [Infographic]](https://www.redbackwebs.com.au/wp-content/uploads/2013/10/SMO.jpg)
Social media optimisation is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media? read more
Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign
Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realise that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul. read more
How to Comply with Google Panda and Penguin Updates
Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business.
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