Archives: Google

What You Need to Do to Rank Your Site in Google

We are all after the same thing: to rank highly in the Google organic search results in an effort to enjoy the so-called “free” traffic that would flow from that.

That said, Google doesn’t make it easy on us, coming up with a search algorithm comprising more than 200 factors for ranking your pages. Wrapping your brain around all of these can be a full-time job, and there’s no guarantee they won’t change it tomorrow!

Still, we all want it, and need to know how to best optimise our pages for it. To that end, here’s 15 of the 200+ ranking factors you should try and implement on your site.

15 Google Ranking Factors

1. Make sure your primary keyword is in the title tag – Google looks hard at this to discover your page is targeting.
2. Lengthen your content – Studies are revealing that the top pages for any major keyword are in the 1000-1500 word count range.
3. Faster page loading – The quicker your page loads the better. In today’s internet people just won’t wait on you.
4. Primary keyword in your page URL – Another factor for helping determine relevance and page intent.
5. Use visual content – Everyone is nuts about anything visual: videos, infographics, images, memes and more. Google ranks these highly, partially because they are so often shared.
6. Be sure to link to authority sites – Having outbound links on your pages to authoritative sites, especially in your market, will help your own site reputation.
7. Cultivate domain Trust – Google is high on ranking sites that are trusted. Developing Trustrank should be a high priority.
8. Have clear Terms of service and Privacy Policies – A clear ranking factor, Google would like to see that you are concerned about these things.
9. Links in the body of your text – Links in the body text count for more, and are very useful for site navigation in a relevant context.
10. Build a natural link profile – Make sure you try and get links form reputable and relevant sources, and avoid buying links.
11. Social signals – We live in a social world, and if your site is not being talked about or otherwise shared on social media, it’s a sign that no one really cares, and thus neither will Google!
12. Make it relevant! – Google loves to see relevance in all its forms on your site, from content to backlinks.
13. Too many ads – Cram in the ads, especially on your home page above the fold, and expect that you’ll be relegated to the outer limits of the search results.
14. The age of your domain – Realise that older domains that have been around awhile are given more trust by Google.
15. Post fresh content regularly – The Googlebot is fond of finding new content they can rank. Feed it regularly.

For more information about optimising your website to rank better in google, Contact us today for your free consultation. Ph: 1300 768 100

Historically , using the local paper or a business index was the right way to go when advertising a small business.

But times have moved on seriously. Barely anybody uses paper directories any more to find your business, and the local paper isn’t just expensive, but really hit and miss (in contrast to what they guarantee). Your clients are using smartphones nowadays to find companies and services – more than they use PCs now – and they use them irrespective of whether they’re driving, dining, watching television or simply laying in bed. Regardless of whether you have got a presence across online directories, you have to make sure you have got a powerful web presence and are found in search.

When potential customers look for your services, they need be able to find you in one or two clicks. Google is the primary search site for over ninety percent of mobile or PC users globally and if your customers are searching for you on Google and cant find your business you are possibly losing plenty of sales.

So the question is, “Can I get on Page 1 of Google without a Website?”

These days online directories claim to have come up with the answer for that by saying they can get small businesses on the first page of Google without the need and cost of their own website and paying for Search Engine Optimisation. What they neglect to inform you is that in order to get improved exposure you need to pay for their premium services (which in most cases are far more expensive than a basic SEO package), but the main stumbling block is that the directories also showcase your competitors as well.

They are first and foremost promoting their own website, followed by a series of adverts from their highest paying customers to the lowest paying ones. Their highest get priority placement.

By having your own website, and own SEO – means YOU and only you control which of your competition show at the top of your web page. Of course – you wouldn’t want any competitors would you!

So to answer the question – Yes you could still show on Page 1 of Google without having a website, however it wouldn’t make very sound business sense. For the small investment that a quality Mobile Responsive Website can make, the returns to you business are very rewarding.

For more information on Search Engine Optimisation campaigns, Online Marketing Programs for your business or Website Design, contact Redback Web Solutions, Brisbane or the Gold Coast today on 1300 768 100