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24 Sep 2013

Choosing the Best Keywords

These days, our need for knowledge, information, everyday necessities and novelty materials can be found just with one single click after entering a keyword in a search engine.

keywords seo brisbaneIt’s no surprise that more and more people prefer to surf the internet rather than go to a library or shopping center to look for or buy what they want. More and more people use search engines like Google, Yahoo or Bing to help them go directly to the website that contains what they need.

This trend sparked a revolution in Internet marketing strategies and Search Engine Optimisation Methods. Webmasters of sites compete with each other to have their sites placed in the top 10 search results of a user’s searches. Various software programs were also created to boost the chances of high search engine rankings. Some of these programs even tried to cheat a high ranking out of the search engine even when the website itself contains nothing of interest to the user.

As more and more web masters arm themselves with rank boosting software, the effectiveness of their efforts begin to plummet so much so that they may find themselves back to where they started or even worse off.  In order to regain their rankings – new methods of SEO became necessary.
Brisbane SEO Company Redback Web Solutions advises that one of these methods is the saturation of keywords on a single article. The entire philosophy of keywords hinged on their relevance to the content that the user is searching for. For example, in searching for a Ford car, what search strings would the customer enter? How many of those search strings will match the keywords? The more a search string matches your site or article’s keywords, the higher you potentially place on a search engine result page. Keywords have become to be such a major concern that Redback Web Solutions which offer search engine optimisation (SEO) services are now constantly being engaged by businesses wishing to improve their website rankings in the search engines like Google, Bing and Yahoo.

The first result that comes out of a search engine is usually the website that contains the most similar number of keywords in the exact same order as the search. For instance, if I used “DIY Wi-Fi antenna” for my search string, the search engine will look for the exact same words and word placement. Now, if I type the word “ask” and perform my search using Google, the common result would be ask.com. Notice how the search engine immediately went for the website with the domain name (ask.com) that matched my query. On the other hand, if I type “asked”, Google still comes out with the ask.com webpage as its top search result. It’s all about relevance.

To be able to fully utilise your website’s potential as a top search result item, you need to focus your website’s content towards the product or idea you want to promote. If you cannot have the .com or .com.au name, you will then need to rely more on keyword optimisation to help you with your search engine rankings.

You should consult Redback Web Solutions to tell you which keywords to use. You should think about your product or idea and think of how you would look for it on the Internet using one of the major search engines. What would a customer  type into Google to find your product

Keywords will not work for you if you keep them generic. Most customers log onto the Internet already knowing exactly what they need or want. Remember, these shoppers can’t hold or examine the merchandise in your online store,  so they want to find out about them first hand before they actually buy. When they do decide to buy, they have a specific idea and product in mind. They will use this idea as their search string field in the search engines. If you have multiple products, you need to be able to generate a fair amount of literature containing very specific and relevant keywords for each of your merchandise items. If you choose to limit your business to a certain geographical area, be sure to include the name of your chosen location into your keyword base, and perhaps even surrounding suburbs.

As part of any web consultation such as a Website Audit Report, SEO Campaign or PPC Advertising, Redback Web Solutions does the keyword research for you. This also happens when we build or re-build a website, we keep the critical keywords in mind so that your site is fully optimised for the search engines.

Keep in mind that you also need to take care of the literature or articles you produce for your business. Make sure that they contain the necessary keyword count. Do not sacrifice the quality of your articles for the sake of keywords. Always present a detailed, literate and informative article. For more information about keyword density view our blog post on Articles and Keywords for SEO.

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24 Sep 2013

Articles and Keywords for SEO

Keywords or phrases are tools used in Search Engine Optimisation and Internet marketing to achieve better rankings in search engines.

Articles and Keywords for SEOAt a certain point in time, many webmasters abused this system by saturating the content of their websites with keywords in the hope to be able to achieve a high ranking. However, this resulted in search engine users getting results that had no relevance whatsoever to the search string or query that was submitted by them. To combat this abuse, search engines such as Google, developed algorithms to decipher which websites have relevant content and which websites did not. Now, the whole focus for keyword utilisation has shifted to content rich articles that include a a keyword ratio average of about 12% of the whole article.

The whole reason for this shift in keyword utilisation stems from the fact that the big search engines like Google, Yahoo and Bing, track and record the abuse of keywords. If you happen to have an article of 500 words containing nothing but the word “porn”, chances are your site
will be banned from ranking in the search engines.

This shift has also created a whole new industry in writing quality content. You will definitely be able to get a few odd jobs writing search engine optimised (SEO) articles if you have a good understanding of what is required.

The key to writing good SEO articles is to be true and accurate to the subject at hand. Make sure that your SEO article contains relevant accurate information and a substantial proportion of the specific keywords scattered throughout the article. Include the keyword or phrase in the title of your article wherever possible. Include a minimum of 2 keywords or phrases in the beginning and in the ending paragraphs of your article as well. Finally, scatter keywords in the body of your article throughout quality sentences. If you have a 500 word article, then as a guide, a minimum of 1 keyword or phrase per
paragraph in the text body is recommended.

Write your article for your human readers, not for the sake of search engines and make it a simple to understand as possible. As you go on with your article, utilise your keywords when you describe your product and when you give out specific instructions on how to use the product. Write some background information about how the product came into existence and how it has developed through the years. You can also cite instances where the product has been particularly useful to you or to someone you know.

When writing the article, do not force the keywords upon readers, they must flow naturally. Your articles must be literate, easy and reasonably entertaining or enlightening to read. Some writers sacrifice grammar for the sake of placing a keyword. Don’t use that method. When searchers are directed to an article of yours and it contains bad spelling or poor grammar, keyword overuse or stuffing, and generally sloppy composition, they might decide to look for another article or website that contains more nicely written content.

If you are unable to compose your own articles because of time constraints, you can use Redback Web Solutions‘ article writers who will do the job for you. Prices for an original Search Engine Optimised article containing 500 to 750 words range anywhere from $15 to $40 depending on the level of research required. Just be sure to communicate well with Redback Web Solutions so that we fully understand what you require.  Be cautious if you come across a writer offering his service rather cheaply, don’t rush in and call yourself lucky. The best way to be sure that you have found a cheap but quality conscious writer is to have them provide one relevant article to you. In exchange you will pay them for that one article and use it as criteria for judging their overall writing ability for your website.

Try writing an article yourself before hiring it out to someone else, as you know your product better than anyone, and you of all people should know how the article should read. When in doubt, contact Redback Web Solutions for a consultation.

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24 Sep 2013

Analysing Keyword Profits – Pay Per Click Advertising – PPC

Pay Per Click advertising is a highly successful way to promote your online business and increase your sales. However, like all other Internet marketing tactics, Pay Per Click advertising isn’t for everyone.

Analysing Keywords - PPC BrisbaneFor this reason, you may be wondering whether or not Pay Per Click advertising can help you. To determine whether or not you can benefit from Pay Per Click advertising, you need to examine the profitability of keywords, namely the keywords that you would choose to be associated with your ads.

If this is your first time participating in a Pay Per Click program, you may be wondering about keywords, namely what they are and what they are used for. When further examining pay per click advertising, you will see that all advertisements are
associated with keywords. Those keywords are matched up with keywords from various different online websites; the websites that choose to participate in a Pay Per Click program. These keywords will also determine the amount of money that you will
have to pay for advertising.

When it comes to choosing your keywords, there are a number of important factors that should be taken into consideration. Those factors include relation and popularity. You will want to choose keywords that are related to your online business or the products that you are looking to sell. For popularity, you want to choose keywords that are popular or ones that are actively being used in search engines. These two factors will help to ensure that your ads will not only be seen, but that they will be seen by the right people, your targeted market.

Once you have determined what keywords or phrases you would like to use, you should consult Redback Web Solutions to be shown sample advertisements and how much they cost. This will give you an accurate idea of how much you can expect to pay for each keyword that you would like your advertisements to be associated with.

As nice as it is to have an idea as to how much you would have to pay for a particular keyword advertisement, you may also be wondering if you can profit from that advertisement. To do this, you will need to examine what you are trying to sell. If you are trying to sell a particular product, you will want to take the price of that product and subtract it from the estimated keyword cost that you were given, when you used the above mentioned tool or a similar one. If you are just advertising your business in general, you will want to take your average sale amounts and subtract them from the estimated cost
of your keywords.

When using the above mentioned formula to calculate the profitability of a keyword advertisement, there are some additional factors that should be taken into consideration. For instance, the price of a keyword advertisement can change at any given time. This means that the price you have to pay may increase or decrease. It is also important to remember that not all of your advertisement clicks result in a sale, but you will still be charged for each click. To get a more accurate estimate of profitability, it may be best to prepare for non-clickers. In fact, you may want to assume that only five out of ten clicks will result in a sale. This may help to give you a more accurate estimate of the profits that you may see when participating in a Pay Per Click program.

Although it is best if you can profit from Pay Per Click advertising, you may still want to give it a try, even if you feel that you cannot. With Google Adwords Pay Per Click advertising, you are able to limit the amount of money that you spend each day. Being able to control the amount of money that you may lose is just one of the many reasons why you should give Pay Per Click advertising a trial run.

P.S. Estimating the amount of money that you will have to pay for advertisements, as well as your profits, is a great way to determine whether or not Pay Per Click advertising is for you. For more information on Pay Per Click Advertising visit our PPC Advertising Page.

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17 Sep 2013

Direct Advantages of Email Marketing

Email marketing is a wonderful way to reach large numbers of customers in a short amount of time.

This is a very inexpensive marketing method that is effective. It will result in getting more traffic to your website thus generating more sales. Email marketing can be used by any type of business regardless of the products or services they have to offer.

Email Marketing Campaigns BrisbaneOne huge advantage of email marketing is it can be effective for both large and small businesses. When it comes to regular commerce, the larger company can afford to print up colourful flyers and ads. This is much harder for smaller businesses due to the expense. Email marketing can be done using software so that even small businesses can create effective and professional looking email marketing campaigns on a small budget. This will hopefully help them increase their sales.

The best email software we have found and recommend is Aweber Email Marketing Software.

Email marketing is an effective way to deliver the information you want to get to consumers in the method they enjoy using.
Most everyone has email these days and it is common to log on and check for messages several times each day. It also allows you the opportunity to reach consumers around the globe. There are no boundaries when it comes to location with this method of marketing.

On average email marketing costs 78% less than other types of marketing. This savings is after the cost of research, testing, and sending the emails. It also takes the cost of consulting into consideration. Email marketing consulting is often less expensive than other marketing consultants. This means you can choose to save money, or maybe invest more but reach more people.
In addition to saving money, you save valuable time. Your emails can be scheduled to go out at times when you are out of the office or working on other projects.

To appeal to your customers, email marketing allows you to use graphics, games, music, videos, and other types of materials to gain their interest. This is something most other marketing concepts don’t allow. Sure, they offer one or two choices but it seems like everything is possible with email marketing concepts. Since you have the name and purchasing history of the individual, you can personalize the email. This makes the
customer feel more trusting towards you as well as more loyal to the company. It is much better than getting a piece of mail at home that says dear customer. You will be able to create marketing lists that allow you to send a marketing campaign only to a target market. This is a very effective way of sending different campaigns to different customers.

The process of email marketing gives you tools for measuring the successful of the marketing campaign. You can measure the click through rate, conversion rate, find out how a person ended up on your website, and many more ways of analyzing data.

Customers can choose to opt out by clicking the link in your email marketing campaign. This saves you money by knowing who isn’t interested in receiving your information. There is no way to know that with other types of marketing campaigns. For those who are interested in your email marketing campaign, you will see the responses quickly. This is a great way of knowing what is effective for future marketing endeavors.

Email marketing is one of the most common as well as most successful marketing methods available. With the volumes of consumers on the Internet everyday it only makes sense to use it from a business point of view. Email marketing is a great way to reach a volume of people quickly and inexpensively. Email marketing is a great opportunity to communicate with your customers. This is an effective way to be able to analyze your marketing tools so you will know what is working and what areas you need to continue improving.

For assistance in commencing email marketing campaigns, generating lists and driving traffic to your website contact Redback Web Solutions, Brisbane’s Online Marketing Experts.

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12 Sep 2013

Quick Site Indexing – SEO Secrets

Getting listed quickly in search engines is something every website owner wants to do.

Lots of site owners don’t really know how to do this, and know very little about SEO or Search Engine Optimisation, though.

Fortunately for them, there are several ways to getting listed quickly, all of which we will go over in this article. These ways include submitting the URL, using keywords, using links, and using blogs to get listed quickly.

Site Indexing for SEO

Tip #1: Submit your URL manually to search engines

Search engines like Google, Bing and Yahoo all have options for you to manually submit your site. Before submitting, however, it is important to make sure of the following:

1. All pages on your site are complete. Search engine spiders won’t touch incomplete sites.
2. Your site is not full of spam and/or excessive use of keywords. Yet again, spiders won’t touch spam sites, which means your site will be skipped over if it contains lots of spam.

When you submit the site, make sure to submit it only once to each search engine. Submitting multiple times to the same search engine will get you nowhere. In fact, they might keep your site from ever having a chance at being listed on the search engine.

For more information on Search Engine Optimisation, visit our SEO Page or contact us for how we can work further with you to fully optimise your site to get the best results in the shortest possible time.

Tip #2: Use keywords to get spiders to come to your site

Search engine spiders absolutely love sites with good, well-placed and well-used keywords and key phrases. In other newsletters, we have covered the correct use of keywords and
key phrases, so you might already be familiar with it. If not, we’ll briefly touch on it right now.

Keywords are words that are used frequently on a site that search engines look for. The key to correct usage of keywords is to make them fit naturally throughout a piece of content and not look like spam. Before writing your content for your site, take a second to decide what the content is about. Then make a list of keywords or key phrases that seem to fit with the topic at hand. Next, write the content and try to sprinkle in the keywords or key phrases throughout the content in a natural, non-distracting way. When you are done writing the content, you should count the number of keywords or key phrases. Then divide
that by the total number of words in content. If the number you get is between 1-3%, you’re good to go. If it’s below 1%, try to naturally add in keywords or key phrases. If it’s above 5%, try to take out keywords or key phrases. Aim for the perfect balance of between 1 and 3%.

Tip #3: Use links

Having another site link to you will make spiders that visit the first site come to your site as a result of the link. Many owners of sites related to yours are happy to post a link to
your site on their links page. Some might require what is called “reciprocal linking”. This basically means that if they place a link to your site on their page, they want you to return the favor by posting a link to their page on your site. Doing so helps both sites better gain the attention of search engine spiders and helps them both to get listed quickly.

Tip #4: Install a blog on your site

Blogs are extremely popular and quickly listed by search engines. Places like Google are known to index (or list a site/blog) far faster than they list regular websites. Blogs
are listed by search engines like Google within days of being created, whereas it can take weeks and months for search engines to notice a site.

Installing a blog on your site is really easy. All you have to do is install a program such as WordPress on your website and then use that to make blog postings. If you run a sports site, for instance, you could try making twice a week posts on the blog about sports news. Doing so will help your site as a whole get noticed quicker by search engines.

We build the majority of sites using Word Press and we thoroughly recommend building a Mobile Responsive Website .

If you apply just one of the tips above to your website, you will get listed more quickly than expected.

Creating a blog on your website is quicker than ever before. Do it today and watch how quickly and effortlessly your site gets listed on search engines!

If you need help building your website or assistance with your SEO contact Redback Web Solutions or visit our Website Development Page.

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