What is a Website Audit Report?

Every website is different and the search engines like Google, Yahoo and Bing all look at your website uniquely. When it comes to understanding your website, and before entering into a Search Engine Optimisation or Marketing Campaign, you need to make sure your site is Search Engine Friendly, and particularly what issues your website may have that will impact your rankings in the search engines.

A Website Audit Report allows you to get a full professional health check on your website covering areas such as Web Design and Web Structure, Page and Link Errors, Page Title and meta Description Issues, Back Links Analysis, URL Architecting, Duplicate Content Analysis, In-depth target keyword analysis, and much more! If you are planning on investing in an online marketing campaign, particularly SEO, it is important to have Redback Web Solutions complete a deep analysis of your website to identify any areas first that may effect the success of your campaign. Running a long term online marketing campaign is a serious investment, and should be well researched ahead of time. As with anything of great importance, due dilligence with the proper research will always produce the best results in the long term. Additionally, the feedback from your Website Audit Report will allow us to customise your marketing campaign.

Why is a Website Audit Report Necessary?

A Website Audit gives you the opportunity to discover issues within your website that could profoundly impact the marketing campaign in a negative way. Even if you are not planning on running an Online Marketing Campaign, a Website Audit is absolutely essential to make sure your site is working as effectively as possible. In a campaign, we need to understand the potential issues ahead of time and let you know what they are. Issues found could range from the simplest to the most complex, but would remain unseen by untrained eyes or remain unnoticed by busy business owners. Some issues that a Website Audit addresses are as follows:

Keyword and Phrase Analysis

Website audit reports are performed to identify issues with the website that would negatively impact your ability to rank your website higher in the search engines. However, it is of extreme importance that we take into consideration WHAT you are trying to rank for when someone types in a search phrase into the search engine. Do you plan on showing up if someone is going to “Google” the search phrase “Brisbane Dentist”? Before running a website audit report we need to identify what your target search phrases are, and what do you want to show up for when someone types in that particular phrase into the search engines. Ideally, a website audit report is to prepare your website for a Search Engine Optimisation marketing campaign, and therefore we preferably have a “finalised” list of search phrases that you would like to rank for. When we have this list we will further analyse the relationship of those search phrases to your website content, and also dig deeper into the competition level of those keywords. If there are any issues with the search phrases you wish to target we will let you know. This is a vital part of the website audit report because choosing the right search phrases to target is a large part of creating a successful marketing campaign.

Website Content Issues – Duplicate and Non-Relevant

In relation to the search phrases you want to target, does your website have a significant amount of specific content that is relevant to the subject matter or the search phrases you want to target? If someone landed on your homepage would they immediately know that your site is relevant to them and are they relevant to all the search phrases you want to target? Is all of the main written content and information on your site unique to your site alone and simply not duplicated content from another site on the web? Does your website have a lot of non-relevant pages about products, services, or industries other than the search phrases you want to target with your website? When it comes to analysing your website’s content against the search phrases you want to target, there is a lot to take into consideration, and we will fully report any issues we find with your site in the Website Audit Report.

Search Engine Crawl and Indexing Errors

Do you ever wonder how Google knows about your website? Google has little robots they deploy to go visit your website and they “crawl” your website. Their robots act in a way that a human does – clicking through to different pages on your site. After their robot has finished crawling your website, they “index” certain pages of your website in their database. Only the pages that are indexed by Google will show up when a user performs a Google search. So why is this important? Well, if you have a 120-page website and only 8 of your pages are indexed by Google, you have a serious problem that needs addressing. So what causes pages not to index in Google? The answer could be poor content, duplicate content, broken links on your page, and many other issues preventing the Google bots from successfully crawling a particular page. Our website audit report will analyze and report on all of these potential issues.

Page Error Issues

Do you know if you have broken links on your website? At times the pages or the location of pages within your website can or have been changed, and all of the other pages with links to the “changed” page are not updated. If this happens the other pages linking to the changed page now have broken links. When judging a website’s ease of usability, we always look at the number of links as a good indicator. When someone clicks on a link on your website and are directed to an error page, this can make the user leave your website out of frustration and not return. As part of Redback Web Solutions Website Audit Report, we will analyze your broken links and report to you on any issues we find.

Back links Analysis

If you know anything about Search Engine Optimisation, then you’ll know that the number and quality of websites linking to your website has an big impact on your rankings within the search engines. As part of our Website Audit Report we will analyse your current back links and let you know if we find any issues other than a lack of back links.

Website Structure Issues

Most people (and most website designers for that matter) don’t think about the page or URL structure of their website when they build it. When the search engine robots visit your website they are wanting to see an easy to understand structure to your site. If you can image trying to work out how every page on your website is linked together, it would look like a giant spider web, and the big question then is … does the spider web make any sense? By the page and content structure on your website, it should be immediately easy to see what your website is about and how to navigate around it. Our website Audit Report will analyse the structure of your website and report on any issues found.

Do you have a Great Design Platform, Navigation and Call to Actions

Websites are built based on a programming language such as HTML, PHP, ASP, etc. and often on Content Management Systems that are made up of a particular language. Certain languages, on particular content management systems could make or break your Search Engine Optimisation campaign. This is a very important aspect of your website for us to analyse in the Website Audit Report. In short, if your website doesnt allow you or us to make the necessary changes we need to make because of how it is built, then we will have issues. The “calls to action” are also important to analyse. Are your Menus and navigation user­ friendly? Is it easy to find the content you are looking for within your website? Does your website clearly display links to your contact forms, phone number, and other important ways in which the potential customer on your website can interact with you or purchase your services/products? All of these will be analysed and reported on in the Website Audit Report.

The Benefits of a Redback Web Solutions Website Audit Report

Our Website Audit Report will improve any SEO campaign because it covers the most important search engine ranking factors: Website design, structure, crawl-ability, indexing, on-page elements such as page titles, meta description, keyword grouping, as well as content, and off-page elements such as back links. Redback Web Solutions Website Audit Report makes sure you will never walk blindly into a Search Engine Optimisation marketing campaign, and it gives you complete trust and security knowing we have done the research for you.

Our Website Audit Report will also improve the experience of your users and potential customers as it covers an in-depth assessment of your page architecture, navigation, content, calls-to-action and so much more.

Google Algorithm Updates

In addition to being better prepared to run a SEO campaign, having Redback Web Solutions run a Website Audit will also protect your website from Google’s algorithm changes. Google is continuously tweaking their algorithms to provide users with search engine results of ever improving quality and relevance.

Two of their major algorithms are called Panda and Penguin. So far there have been 25 Panda updates since 2011 and 3 Penguin updates since 2012, which has affected 41.4% of search queries. Panda updates are generally targeted at sites with low quality content and Penguin updates are targeting web spam.

Many website owners, webmasters and SEO service providers who are using low quality and web spam techniques, are constantly slapped, seeing their customers rankings and traffic go down. Redback Web Solutions Website Audit was modeled to take these search engine updates into consideration, which is why our website audit is so extensive. You can always take the cheap short cut and not run a full website audit, but what if you missed something, and as a result all of your hard work and investment into an Search Engine Optimisation campaign all went down the drain simply because you weren’t prepared for future search engine updates.

What are Your Competitors Doing?

Your toughest online competitors are having their websites audited on a regular basis. If their web pages are found on the 1st page of Google, Bing, and Yahoo search results its because their sites are search engine friendly. Those who are not having their websites audited are becoming lost in the lower search engine results pages, constantly pushed down by their competitors.

It is time to level the playing field by getting your own Website Audit Report now, implement our recommendations to be aligned with the major search engines’ guidelines in order to ensure a successful SEO marketing campaign. This will bring you head-to-head with your competition on search results and level the playing field.

Summary of What We Do

Market Research and Analysis

We perform manual and software-driven keyword and keyword structuring research, ranking and competition analysis. We identify priority issues and recommend the fix.

Web Design Analysis

We check for possible issues on your website platform and hosting, perform malware checks, analyse your website design, and check for browser compatibility, site loading speed, navigation and content crawl-ability.

Website Structure Analysis

We check for search engine tools such as Google Analytics, Google & Bing Webmaster Tools. We also check for site-maps and URL structure, internal linking and mapping.

Error Troubleshooting Report

We look for broken links and 404 error pages. We also check your Robots.TXT, Robots Meta Tags and indexed pages

Page Title and Meta Description Troubleshooting

We check for duplicate, missing, and long page titles and meta description as they affect SEO.

Backlinks Report

We check for external links that are pointing to your pages and see if there are issues

Content Analysis and Optimization Guidelines

We analyse your content, check for quality and duplication. We also check for keyword grouping, do URL mapping and check for issues on your target URLs and URL architecting. We then provide content instructions to optimise your content.

Report Summary and Recommendation

We then provide you a report summary and provide recommendations line by line with priority tags and pricing to set your expectations.

 Given the facts, the best time to get Redback Web Solutions to run a complete Website Audit on your site is now. This will help you recover or protect your website from huge traffic and revenue losses due to algorithm updates like those of Panda and Penguin or to simply prepare you for a SEO campaign.

Contact us now to arrange for your Website Audit Report.