24/7 TECHNICAL SUPPORT 1300 768 100

The Personal Injury Lawyers Case Study

Executive Summary:

The Personal Injury Lawyers are a Queensland based law firm specialising in Personal Injury and Compensation law.

The Challenge:

Redback were contracted to improve search engine performance of non-branded, high value keywords, rebuild a mobile responsive website under strict Legal Services Commission guidelines, and provide uniformed branding across all channels including social media.

The team created a strategy to improve targeted organic rankings for high value, highly competitive keywords and engage clients through various social media channels, whilst complying to the very strict guidelines and legislation for the industry.

On commencing the campaign, the business had good results for “branded keywords”, but results were average for more specific high value highly competitive keywords.

Campaign Components:

Search Engine Optimisation
Local/Mobile Targeted Search
Adwords PPC Advertising
Social Media Management
Website Rebuild

Results:

6 out of 6 targeted “branded keywords” remained in position 1 of Google
Over 50% of targeted keywords were in position 1-2 of page 1 on Google after only 5 months.
Social Media Engagement increased by 1200%
Website Traffic Increased by 46%
Spending on Google Adwords decreased by 50%

Summary:

Since taking over the campaign strategy commenced by another agency, Redback were able to maintain the good rankings of every branded keyword, as well as improving the position significantly of every target keyword. 35% of the keywords targeted reached position 1 on page 1 of Google.

Project Description

Executive Summary: The Personal Injury Lawyers are a Queensland based law firm specialising in Personal Injury and Compensation law. The Challenge: Redback were contracted to improve search engine performance of non-branded, high value keywords, rebuild a mobile responsive website under strict Legal Services Commission guidelines, and provide uniformed branding across all channels including social media. […]

Project Details

Date August 07, 2016

Categories Case Studies

Welcome To Redback Web Solutions

Australia's Premier Marketing and Web Services Provider Redback Web Solutions is a 100% Australian Owned and Operated Digital Marketing Agency. Sensing the need in the market for an Australian Focused full service digital agency providing small to medium business with real 'value for money' services and results based marketing, Redback was founded. The agency has grown from strength to strength and achievement to achievement, and offers a complete digital service to businesses in Australia & New Zealand covering areas such as Website Development, Marketing Strategy and Technology Management such as Hosting and Domains though our high speed infrastructure. We invite you to contact us, test out our services, and join our family of businesses who are achieving real results in the digital world.

Get In Touch With Us

info@redbackwebs.com.au

1300 768 100

Our Locations