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Urban Group Case Study

Urban Group Case Study

Urban-Branded-KeywordsExecutive Summary:
Urban Group are a leading commercial office fitout company and furniture supplier based in Brisbane.

The Challenge:
Redback were contracted to create a cost effective marketing strategy for Urban, launching a new website, and providing uniformed branding accross all channels including social media.

The team created a strategy to improve base organic rankings, brand awareness to potential customers, build an email subscriber list, and engage customers through various social media platforms.

On commencing the campaign, the business had poor exposure on social media, and were not ranked in the top 10 pages of the major search engines for important high value keywords.

Urban-Target-KeywordsCanpaign Components:

  • Search Engine Optimisation (SEO)
  • Local/Mobile Targeted Search
  • Adwords Remarketing
  • Social Media Management
  • Email Newsletter Creation and Marketing
  • Website Auditing and Optimisation
  • Call Tracking Analytics

The Results:

  • 4 out of 4 targeted “brand related” keywords ended in position 1 of both Google and Bing
  • 13 out of 13 targeted “high value” keywords were placed between position 1 and 3 (on page 1) of Google
  • Social media engagement increased over 800%
  • Quality website traffic increased by 221%

Summary:
By dominating the online market for critical page 1 keywords, and marketing to potential customer who had already visited the website, brand exposure increase by such a significant amount, that organic search volume for “brand protected” keywords increased by over 500%, reducing the impact of any future Google algorithm changes.

Project Description

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Executive Summary: Urban Group are a leading commercial office fitout company and furniture supplier based in Brisbane. The Challenge: Redback were contracted to create a cost effective marketing strategy for Urban, launching a new website, and providing uniformed branding accross all channels including social media. The team created a strategy to improve base organic rankings, […]

Project Details

Client Urban Group
Date August 07, 2016
Categories Case Studies
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